Difference between revisions of "Branding"

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:To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan.  The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- MenTaLguY
 
:To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan.  The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- MenTaLguY
[[http://www.abcink.com/ Ink Cartridge]]
 
[[http://www.abcink.com/ Laser Toner]]
 
[[http://www.abcink.com/ Printer Ink]]
 
[[http://www.abcink.com/refillkits.html Refill Kits]]
 
[[http://www.abcink.com/refillkits.html Ink Refill Kits]]
 
[[http://www.abcink.com/refillkits.html Toner Refill Kits]]
 
[[http://www.abcink.com/solid-ink-sticks-cartridges-xerox.html Solid Ink]]
 
[[http://www.abcink.com/solid-ink-sticks-cartridges-xerox.html Solid Ink Sticks]]
 
[[http://www.abcink.com/solid-ink-sticks-cartridges-xerox.html Xerox Solid Ink Sticks]]
 
[[http://www.abcink.com/ribbon-cartridges-ribbon-refil-rolls1.html Ribbon Cartridge]]
 
[[http://www.abcink.com/ribbon-cartridges-ribbon-refil-rolls1.html Ribbon Cartridges]]
 
[[http://www.abcink.com/ribbon-cartridges-ribbon-refil-rolls1.html Ribbon Refill Rolls]]
 
[[http://www.abcink.com/lexmarkpart.html Lexmark Ink]]
 
[[http://www.abcink.com/lexmarkpart.html Lexmark Ink Cartridge]]
 
[[http://www.abcink.com/lexmarkpart.html Lexmark Inkjet]]
 
[[http://www.abcink.com/lexmarkpart.html Lexmark Inkjet Cartridge]]
 
[[http://www.abcink.com/lexmarkpart.html Lexmark Toner]]
 
[[http://www.abcink.com/lexmarkpart.html Lexmark Toner Cartridge]]
 
[[http://www.abcink.com/hp-inkjet-cartridge-ink-cartridges.html Hp Ink]]
 
[[http://www.abcink.com/hp-inkjet-cartridge-ink-cartridges.html Hp Ink Cartridge]]
 
[[http://www.abcink.com/hp-inkjet-cartridge-ink-cartridges.html Hp Inkjet]]
 
[[http://www.abcink.com/hp-inkjet-cartridge-ink-cartridges.html Hp Inkjet Cartridge]]
 
[[http://www.abcink.com/hp-inkjet-cartridge-ink-cartridges.html Hp Printer Ink]]
 
[[http://www.abcink.com/hp-inkjet-cartridge-ink-cartridges.html Hp Printer Ink Cartridge]]
 
[[http://www.abcink.com/hp-laser-toner-cartridges.html Hp toner]]
 
[[http://www.abcink.com/hp-laser-toner-cartridges.html Hp laser toner]]
 
[[http://www.abcink.com/hp-laser-toner-cartridges.html Hp laserjet toner]]
 
[[http://www.abcink.com/canon-laser-toner-cartridge.html Canon Toner]]
 
[[http://www.abcink.com/canon-laser-toner-cartridge.html Canon Toner Cartridge]]
 
[[http://www.abcink.com/canon-laser-toner-cartridge.html Canon Laser Toner]]
 
[[http://www.abcink.com/canon-laser-toner-cartridge.html Canon Laserjet Toner]]
 
[[http://www.abcink.com/canon-ink-cartridge-inkjet-cartridges.html Canon Ink]]
 
[[http://www.abcink.com/canon-ink-cartridge-inkjet-cartridges.html Canon Ink Cartridge]]
 
[[http://www.abcink.com/canon-ink-cartridge-inkjet-cartridges.html Canon Inkjet]]
 
[[http://www.abcink.com/canon-ink-cartridge-inkjet-cartridges.html Canon Inkjet Cartridge]]
 
[[http://www.abcink.com/canon-ink-cartridge-inkjet-cartridges.html Canon Printer Ink]]
 
[[http://www.abcink.com/canon-ink-cartridge-inkjet-cartridges.html Canon Printer Ink Cartridge]]
 
[[http://www.abcink.com/epson-ink-cartridge-inkjet-cartridges.html Epson Ink]]
 
[[http://www.abcink.com/epson-ink-cartridge-inkjet-cartridges.html Epson Ink Cartridge]]
 
[[http://www.abcink.com/epson-ink-cartridge-inkjet-cartridges.html Epson Inkjet]]
 
[[http://www.abcink.com/epson-ink-cartridge-inkjet-cartridges.html Epson Inkjet Cartridge]]
 
[[http://www.abcink.com/epson-ink-cartridge-inkjet-cartridges.html Epson Printer Ink]]
 
[[http://www.abcink.com/epson-ink-cartridge-inkjet-cartridges.html Epson Printer Ink Cartridge]]
 
[[http://www.abcink.com/samsung-part.html Samsung Toner]]
 
[[http://www.abcink.com/samsung-part.html Samsung Toner Cartridge]]
 
[[http://www.abcink.com/samsung-part.html Samsung Toner Refill Kits]]
 
[[http://www.abcink.com/applepart.html Apple Toner]]
 
[[http://www.abcink.com/applepart.html Apple Toner Cartridge]]
 
[[http://www.abcink.com/dell-ink-toner-cartridges.html Dell Ink]]
 
[[http://www.abcink.com/dell-ink-toner-cartridges.html Dell Ink Cartridge]]
 
[[http://www.abcink.com/dell-ink-toner-cartridges.html Dell Inkjet]]
 
[[http://www.abcink.com/dell-ink-toner-cartridges.html Dell Inkjet Cartridge]]
 
[[http://www.abcink.com/dell-ink-toner-cartridges.html Dell Toner]]
 
[[http://www.abcink.com/dell-ink-toner-cartridges.html Dell Toner Cartridge]]
 
[[http://www.abcink.com/konica-minolta-ink-toner-cartridge.html Minolta Toner]]
 
[[http://www.abcink.com/konica-minolta-ink-toner-cartridge.html Minolta Toner Cartridge]]
 
[[http://www.abcink.com/konica-minolta-ink-toner-cartridge.html Konica Minolta Toner]]
 
[[http://www.abcink.com/konica-minolta-ink-toner-cartridge.html QMS Toner]]
 
[[http://www.abcink.com/konica-minolta-ink-toner-cartridge.html QMS Toner Cartridge]]
 
[[http://www.abcink.com/brotherpart.html Brother Ink]]
 
[[http://www.abcink.com/brotherpart.html Brother Ink Cartridge]]
 
[[http://www.abcink.com/brotherpart.html Brother Inkjet]]
 
[[http://www.abcink.com/brotherpart.html Brother Inkjet Cartridge]]
 
[[http://www.abcink.com/brotherpart.html Brother Toner]]
 
[[http://www.abcink.com/brotherpart.html Brother Toner Cartridge]]
 
[[http://www.abcink.com/brotherpart.html Brother Ribbon Cartridge]]
 
[[http://www.abcink.com/okipart.html Okidata Ink]]
 
[[http://www.abcink.com/okipart.html Okidata Ink Cartridge]]
 
[[http://www.abcink.com/okipart.html Okidata Inkjet]]
 
[[http://www.abcink.com/okipart.html Okidata Inkjet Cartridge]]
 
[[http://www.abcink.com/okipart.html Okidata Toner]]
 
[[http://www.abcink.com/okipart.html Okidata Toner Cartridge]]
 
[[http://www.abcink.com/panasonic.html Panasonic Ribbon Cartridge]]
 
[[http://www.abcink.com/panasonic.html Panasonic Toner Cartridge]]
 
[[http://www.abcink.com/panasonic.html Panasonic Toner]]
 
[[http://www.abcink.com/primera.html Primera Ink]]
 
[[http://www.abcink.com/primera.html Primera Ink Cartridge]]
 
[[http://www.abcink.com/primera.html Primera Inkjet]]
 
[[http://www.abcink.com/primera.html Primera Inkjet Cartridge]]
 
[[http://www.abcink.com/primera.html Primera Ribbon Cartridge]]
 
[[http://www.abcink.com/sharp.html Sharp Ink]]
 
[[http://www.abcink.com/sharp.html Sharp Ink Cartridge]]
 
[[http://www.abcink.com/sharp.html Sharp Inkjet]]
 
[[http://www.abcink.com/sharp.html Sharp Inkjet Cartridge]]
 
[[http://www.abcink.com/sharp.html Sharp Toner]]
 
[[http://www.abcink.com/sharp.html Sharp Toner Cartridge]]
 
[[http://www.abcink.com/sharp.html Sharp Ribbon Cartridge]]
 
[[http://www.abcink.com/toshiba-ink-toner-cartridges.html Toshiba Toner]]
 
[[http://www.abcink.com/toshiba-ink-toner-cartridges.html Toshiba Toner Cartridge]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Ink]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Ink Cartridge]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Inkjet]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Inkjet Cartridge]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Toner]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Toner Cartridge]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Ribbon Cartridge]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Fax Cartridge]]
 
[[http://www.abcink.com/xeroxpart.html Xerox Solid Ink Stick]]
 
[[http://www.abcink.com/nec-ink-toner-cartridges.html NEC Toner]]
 
[[http://www.abcink.com/nec-ink-toner-cartridges.html NEC Toner Cartridge]]
 

Revision as of 08:22, 19 October 2005

Name

Inkscape: Open Source Scalable Vector Graphics Editor

  • Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace.

Incorrect: inkscape, Ink Scape, Inkspace, InkScape

Tagline

Draw Freely.

(watch capitalization, and don't forget the full stop)

Logo Treatment

Colors:

  • 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).
  • 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

Sample branding image

upload:draw-freely.png

The font (freely available here: http://simplythebest.net/fonts/fonts/pushkin.html) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian.


OLD

Some ideas on what to do with the name and logo of Inkscape. The key resource here will be the website, which is going through lots of good revisions. Below are some more ideas that need reworking.

= The Name

  • Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace.

Correct: Inkscape

Incorrect: inkscape, Ink Scape, Inkspace, InkScape

This needs to be fixed on the Wiki. Fortunately, this Wiki does not require WikiNames for links. -- MenTaLguY

Mottos

  • Inkscape: Open Source Scalable Vector Graphics Editor
  • Inkscape: Expand your horizons
  • How about: "Draw your mountain" -- Ted
I used the motto on the About screen (see Screenshots). -- bryce

Logo Treatment

Colors:

  • 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).
  • 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

Sample Treatments

(a proposed badge) <a href="http://www.inkscape.org" alt="InkScape - Expand your horizons" title="InkScape - Expand your horizons">http://www.coalmarch.com/images/inkscape-badge-small.png</a> <a href="http://entrepreneurparadise.blogspot.com/" alt="Devanshu's Opinin " title="Branding and Marketing Articles"></a>


To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan. The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- MenTaLguY