Difference between revisions of "Branding"

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(Categorization)
(Update for new fonts, add info about trademark and link to trademark policy)
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Inkscape: Open Source Scalable Vector Graphics Editor
Inkscape: Open Source Scalable Vector Graphics Editor


* Inkscape should be capitalized (not BiCapitalized), and is only one word.  Inkscape is not named Inkspace.
* Inkscape should be capitalized (not BiCapitalized), and is only one word.  Inkscape is not named Inkspace. The name Inkscape is trademarked.


Incorrect: inkscape, Ink Scape, Inkspace, InkScape
Incorrect: inkscape, Ink Scape, Inkspace, InkScape
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Draw Freely.
Draw Freely.


(watch capitalization, and don't forget the full stop)
* watch capitalization, and don't forget the full stop. The tagline is trademarked.


=== Logo Treatment ===
=== Logo Treatment ===
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* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
=== Fonts ===
The font to be used for the word 'Inkscape' is '''Calluna Regular'''.
The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.


=== Sample branding image ===
=== Sample branding image ===


upload:draw-freely.png
[[File:Inkscape Website header.png]]
 
The font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian.


----
=== Usage ===
^^---
short remark:
the tagline "Draw freely" with a font that it is _not_ free is a contradiction for me ([[User:FZap]])


----
For understanding how the Inkscape brand assets can be used, please refer to our [https://inkscape.org/en/about/trademark-policy/ Trademark Policy].


[[Category:About Inkscape]]
[[Category:About Inkscape]]
[[Category:Needs Work]]
[[Category:Needs Work]]

Revision as of 12:30, 15 March 2016

Name

Inkscape: Open Source Scalable Vector Graphics Editor

  • Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked.

Incorrect: inkscape, Ink Scape, Inkspace, InkScape

Tagline

Draw Freely.

  • watch capitalization, and don't forget the full stop. The tagline is trademarked.

Logo Treatment

Colors:

  • 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).
  • 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

Fonts

The font to be used for the word 'Inkscape' is Calluna Regular.

The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to Euphoria Script in 2015.

Sample branding image

Inkscape Website header.png

Usage

For understanding how the Inkscape brand assets can be used, please refer to our Trademark Policy.