Difference between revisions of "Branding"
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Inkscape: Open Source Scalable Vector Graphics Editor | Inkscape: Open Source Scalable Vector Graphics Editor | ||
* Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. | * Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked. | ||
Incorrect: inkscape, Ink Scape, Inkspace, InkScape | Incorrect: inkscape, Ink Scape, Inkspace, InkScape | ||
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Draw Freely. | Draw Freely. | ||
* watch capitalization, and don't forget the full stop. The tagline is trademarked. | |||
=== Logo Treatment === | === Logo Treatment === | ||
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* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line) | * 2-color: The mountain and ink should be black, and white (for the snowcap and rim line) | ||
=== Fonts === | |||
The font to be used for the word 'Inkscape' is '''Calluna Regular'''. | |||
The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015. | |||
=== Sample branding image === | === Sample branding image === | ||
[[File:Inkscape Website header.png]] | |||
=== Usage === | |||
- | For understanding how the Inkscape brand assets can be used, please refer to our [https://inkscape.org/en/about/trademark-policy/ Trademark Policy]. | ||
[[Category:About Inkscape]] | [[Category:About Inkscape]] | ||
[[Category:Needs Work]] | [[Category:Needs Work]] | ||
Revision as of 12:30, 15 March 2016
Name
Inkscape: Open Source Scalable Vector Graphics Editor
- Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked.
Incorrect: inkscape, Ink Scape, Inkspace, InkScape
Tagline
Draw Freely.
- watch capitalization, and don't forget the full stop. The tagline is trademarked.
Logo Treatment
Colors:
- 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).
- 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
Fonts
The font to be used for the word 'Inkscape' is Calluna Regular.
The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to Euphoria Script in 2015.
Sample branding image
Usage
For understanding how the Inkscape brand assets can be used, please refer to our Trademark Policy.