Difference between revisions of "Branding"

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(Update for new fonts, add info about trademark and link to trademark policy)
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=== Name ===
{{Outdated|message=This page has moved to the website: https://inkscape.org/about/branding/}}
 
Inkscape: Open Source Scalable Vector Graphics Editor
 
* Inkscape should be capitalized (not BiCapitalized), and is only one word.  Inkscape is not named Inkspace. The name Inkscape is trademarked.
 
Incorrect: inkscape, Ink Scape, Inkspace, InkScape
 
=== Tagline ===
 
Draw Freely.
 
* watch capitalization, and don't forget the full stop. The tagline is trademarked.
 
=== Logo Treatment ===
 
Colors:
 
* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds).  The snowcap and rim line knocked out (transparent).
 
* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
 
=== Fonts ===
 
The font to be used for the word 'Inkscape' is '''Calluna Regular'''.
 
The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.
 
=== Sample branding image ===
 
[[File:Inkscape Website header.png]]
 
=== Usage ===
 
For understanding how the Inkscape brand assets can be used, please refer to our [https://inkscape.org/en/about/trademark-policy/ Trademark Policy].
 
[[Category:About Inkscape]]
[[Category:Needs Work]]

Latest revision as of 11:54, 31 May 2025

This page is outdated. It is kept for historical reasons, e.g. to document specific decisions in Inkscape development.

This page has moved to the website: https://inkscape.org/about/branding/

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