Difference between revisions of "Branding"

Latest revision as of 11:54, 31 May 2025

This page is outdated. It is kept for historical reasons, e.g. to document specific decisions in Inkscape development.

This page has moved to the website: https://inkscape.org/about/branding/

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-=== Name ===
+{{Outdated|message=This page has moved to the website: https://inkscape.org/about/branding/}}
-Inkscape: Open Source Scalable Vector Graphics Editor
-* Inkscape should be capitalized (not [[BiCapitalized]]), and is only one word.  Inkscape is not named Inkspace.
-Incorrect: inkscape, Ink Scape, Inkspace, [[InkScape]]
-=== Tagline ===
-Draw Freely.
-(watch capitalization, and don't forget the full stop)
-=== Logo Treatment ===
-Colors:
-* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds).  The snowcap and rim line knocked out (transparent).
-* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
-=== Sample branding image ===
-upload:draw-freely.png
-The font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian.
-----
-^^---
-short remark:
-the tagline "Draw freely" with a font that it is _not_ free is a contradiction for me ([[User:FZap]])
-----
-== OLD ==
-Some ideas on what to do with the name and logo of [http://www.inkscape.org/cgi-bin/wiki.pl?InkScape Inkscape].  The key resource here will be the [http://www.inkscape.org website], which is going through lots of good revisions. Below are some more ideas that need reworking.
-==== The Name ===
-* Inkscape should be capitalized (not [[BiCapitalized]]), and is only one word.  Inkscape is not named Inkspace.
-Correct: Inkscape
-Incorrect: inkscape, Ink Scape, Inkspace, [[InkScape]]
-:This needs to be fixed on the Wiki.  Fortunately, this Wiki does not require [[WikiName]]s for links. -- [[MenTaLguY]]
-----------
-==== Mottos ====
-* Inkscape: Open Source Scalable Vector Graphics Editor
-* Inkscape: Expand your horizons
-* How about: "Draw your mountain" -- Ted
-:I used the motto on the About screen (see Screenshots).  -- bryce
-----------
-==== Logo Treatment ====
-Colors:
-* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds).  The snowcap and rim line knocked out (transparent).
-* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
-----------
-==== Sample Treatments ====
-(a proposed badge) <a href="http://www.inkscape.org" alt="[[InkScape]] - Expand your horizons" title="[[InkScape]] - Expand your horizons">http://www.coalmarch.com/images/inkscape-badge-small.png</a>
-<a href="http://entrepreneurparadise.blogspot.com/" alt="Devanshu's Opinin " title="Branding and Marketing Articles"></a>
-:To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan.  The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- [[MenTaLguY]]

Difference between revisions of "Branding"

Latest revision as of 11:54, 31 May 2025

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