Difference between revisions of "Fundraising Ideas"

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This file outlines some thoughts regarding handling of donations and other income for the Inkscape Project.
This file outlines some blue-sky brainstorming thoughts regarding handling of donations and other income for the Inkscape Project.
 
More ideas:
http://www.nonprofitalliance.org/system/res/25/original/Board_Member_Packet.pdf


Note that these are not vetted ideas - some may not be permissible under our non-profit designation.  Others may be permitted but may be controversial (e.g. ads), however we're listing them here as food for thought.


= Direct Asks =
= Direct Asks =
Line 11: Line 9:
* We currently already provide a paypal link for visitors to donate to us.
* We currently already provide a paypal link for visitors to donate to us.


* Ask five to ten people to save all their change for three to five months.
* Ask Inkscape users and contributors to each ask 5 or 10 of their friends, family, and co-workers to donate to the Inkscape project's PayPal account.


* Invite people to your birthday party and ask that in lieu of gifts they give money to your organization.  Encourage members to request donations to their organization as Christmas presents.
* Suggest people ask for donations to Inkscape in lieu of gifts.  Birthdays, Christmas presents, and other events.


* Find out which of your friends (perhaps this is true for you also) work in corporations with matching gift programs.  Then ask them to donate and get their gift matched for your organization and ask them to ask their co-workers to donate and get their gifts matched.
* Find out which of your friends (perhaps this is true for you also) work in corporations with matching gift programs.  Then ask them to donate and get their gift matched for your organization and ask them to ask their co-workers to donate and get their gifts matched.


* List all your friends who are interested in your organization or
* Have Inkscape fans reach out to their friends and family interested in supporting art and/or FOSS.  Decide a range or a fixed amount for the ask.  Send them a brochure from the organization and an envelope or easy link to make payment.
similar organizations.  Decide how much you want to ask each one for.
Re-contact those people who don’t respond in two weeks.
If you are not sure of an amount, use a range.  Write to them on your
own stationery, include a brochure from the organization and a return
envelope. Phone those people who don’t respond in two weeks. Some people
will need 10 friends to give $100, and some people need 50 friends to
give $20. Most people will need a combi nation of gifts of $100, $50 and
$25.


* If you or someone you know owns a small business that has regular
* Ask people who use Inkscape in their business to send an appeal to their clients and customers, like, “You are one of my best customers. As such, I let you know about sales coming up and good things happening in my store. Today, I want to tell
customers who receive a catalog or announcements of sales, write them an
you about another good thing—what I do when I am not minding the store.” Then go on to describe the group and ask for a donation.  Also post the letter on your website with a link to Inkscape's paypal page.
appeal letter for the organization.  Your letter can say something like,
“You are one of my best customers. As such, I let you know about sales
coming up and good things happening in my store. Today, I want to tell
you about another good thing—what I do when I am not minding the store.”
Then go on to describe the group and ask for a donation.  Also post the
letter on your website with a link to Inkscape's paypal page.


== Fundathon ==
Call for donations to increase the fund by $NNk


== Challenge campaign ==
== Challenge campaign ==


Set a challenge of raising $1000.  Give part of the $1000.  Then ask your friends to join you in giving $50, $100, or whatever amount you gave. This is most effective because you are not asking them to do anything you haven’t done.
Set a challenge of raising $10,000.  Give part of the $10,000.  Then ask your friends to join you in giving $50, $100, or whatever amount you gave. This is most effective because you are not asking them to do anything you haven’t done.


Challenge gifts can be quite small. Tell people you’ll give $5 for every $25 they give, or will match every $50 gift up to ten gifts. For added suspense, make this challenge during a fundraising event. You or the host can announce, “We now have the Dave Buckstretch Challenge. For the next five minutes, Dave will give $5 for every new member that joins Worthy Cause.”
Challenge gifts can be quite small. Tell people you’ll give $5 for every $25 they give, or will match every $50 gift up to ten gifts. For added suspense, make this challenge during a fundraising event. You or the host can announce, “We now have the Dave Buckstretch Challenge. For the next five minutes, Dave will give $5 for every new member that joins Worthy Cause.”


A very common strategy is to ask for money and give money yourself.  These are the basic premises of fundraising - you must ask, you must give. Everything after that involves creativity, imagination and a sense of fun.


* Create a take-off on the “adopt-a-highway” technique by naming budget items of your group as available for adoption.  You could develop a flyer that reads, “The following items
== Adoption Campaign ==
have been found near death from negligence and abuse. Won’t you help? $25 per month will ensure that our computer is maintained. $10 0 per month will release our photocopy machine from toiling with no toner and a dying motor. (We can lease a new one.)”
 
Create a take-off on the “adopt-a-highway” technique by naming budget items of your group as available for adoption.  You could develop a flyer that reads, “The following items have been found near death from negligence and abuse. Won’t you help? $25 per month will ensure that our computer is maintained. $100 per month will release our photocopy machine from toiling with no toner and a dying motor. (We can lease a new one.)”




== Ongoing subscriptions ==
== Ongoing subscriptions ==


* Pledge $28 (or whatever) a month, and get two others to do likewise.  
Pledge $20 (or whatever) a month, and get two others to do likewise.  




Line 65: Line 54:
== Fundraising Events ==
== Fundraising Events ==


* Get a famous or popular person to do a special event. Watch the costs on this, or you may lose money.
Get a famous or popular person to do a special event. Watch the costs on this, or you may lose money.




Line 71: Line 60:




== Sales of T-Shirts, Hats, Mugs, etc. ==
== Merchandise ==


* cafepress.com?
* T-Shirts, Hats, Mugs, Buttons, Stickers, Hoodies, Polos, etc.
** cafepress.com
** teespring.com


* High quality clothing though. Maybe Susan Conklin
* High quality clothing.


* Sell buttons, T-shirts, etc.  Distribute to bookstores or novelty shops
* Raffle or contest items signed by inkscape devs at hackfests




== Art auctions / sales ==
== Art auctions / sales ==


* Art donations from artists, sold, and proceeds split
Ask artists to provide their work to the project, either as a full donation, or a split of the proceeds.  Then auction signed prints or originals, and offer direct purchase of unsigned prints.


* Ask artists to donate a work to the project, and then have a charity auction for the pieces (including the copyright??) Use the proceeds to fund development projects.
Perhaps the artist can decide the % to direct to specific Inkscape feature(s) of their choice.


* Art prints auctions
== Printed version of manual ==


 
* We have already been getting book royalties from Packt, could expand on that with new books?
== Printed version of manual ==




Line 99: Line 89:
= Digital =
= Digital =


== App Stores ==
In App Stores, instead of providing the built software entirely for free, provide it for a Suggested Donation.
* Homebrew
  + Target all the funds to Mac support
* Windows
  + Target all the funds to Windows support
* Steam Store
In cases where the store does not provide a "Suggested Donation" option, consider listing it for a fee but emphasize that the same packages are also available from inkscape.org for no charge.
== adsense Ads ==
Simple text ads integrated into the website
== Carbon Ads ==
This is a devel/foss friendly advertising system.
== Purchased Ads ==
Certain pages of the website are devoted to specialized advertisements, provided to specific companies with relation to Inkscape.
== Youtube Channel ==


== Youtube channel ==
Showcase work done by users.  Show off features under development.  Share status about the project.


Build a large enough audience to earn money from ad and other revenue.


== Affiliate Links ==


== Affiliations ==
SEO companies will pay for sponsorship to get dofollow links to their site.


* Amazon 2.5-6.0% commission
== Amazon Commission ==
 
Amazon pays 2.5-6.0% commission on affiliate sale.


* Think of stores or services related to your organization or where a lot of your members shop.
* Think of stores or services related to your organization or where a lot of your members shop.
Line 115: Line 136:
anyone identifying themselves with your group.
anyone identifying themselves with your group.


== Instructional Videos ==
Class tutorials on using Inkscape, with good quality voice over.  Revenue comes from subscription fees to access the classes.
Consider using experienced teachers, actors, or artists that can give real sophistication to our materials, paid either upfront or with a revenue split.
Alternatively, let the classes be organized and charged for by a 3rd party group, who donates a portion of their revenue to the project, perhaps in exchange for being linked to from the inkscape.org site.


= Services =
= Services =


== Art services ==
== Service Raffle ==


* Logothon - we enlist our users in producing logos for other open source projects or companies.  50% goes to artist, 50% to Inkscape.
Identify a simple but valuable service that one or more members of the group could provide in donation.  Sell raffle tickets for $20-50 each - keep it a little high so you don’t have to sell so many and so that the buyers have a higher chance of winning.  Encourage people to buy several, by offering discounts for multiple purchases (1 for $20, 2 for $36, 3 for $50, etc.)


* Business Card Designs - Recruit our artists to do business card design services, with a portion of the proceeds returned to the project. Serve as a broker to match design needs with artists.
Services can include:
* creating logos
* Business card design
  * Brochure design
* Christmas or birthday cards
* Graduation announcements


* If you have an artistic bent, offer to design greeting cards to specification for organizations or individuals for a fee.  If you are good at calligraphy, sell your skills to schools
for graduation announcements, friends for classy but low-cost wedding invitations, or just fun certificates such as “World’s Greatest Dad” for Father’s Day or “Outstanding Friend.” Create unique Halloween costumes or masks. Donate the proceeds from your artistry.


== Design services ==
== Design Service Broker ==
 
Recruit our artists to do contracted design services, with a portion of the proceeds returned to the project.  Serve as a broker to match design needs with artists.




== Teaching Classes ==
== Teaching Classes ==


* Teach a seminar on a topic you know: fundraising, knitting, organi cgardening, organizing, proposal writing, environmental im pact reports, gourmet cooking, dog grooming, starting your own business. Charge $50-75 per person, with a goal of 15 to 20 people. Either absorb the cost of promotion, or have enough participants to cover it.
Teach a seminar on a topic you know: fundraising, drawing, programming, proposal writing, etc. Charge $50-75 suggested donation per person, with a goal of 15 to 20 people. Record a video and provide it online for suggested donation.
 
 
== Priority User Support ==
 
For a recurring fee, we provide prioritized question answering by a seasoned Inkscape pro, up to a fixed number of hours per week.
 
== Technical Support ==


For a recurring fee, we provide access to a developer to help troubleshoot problems and work on selected bugs as directed by the client.


* Fundathon - call for donations to increase the fund by $5k


== Custom Interface Spins ==


== Organize a service raffle. ==
We provide builds of Inkscape with some basic interface customizations, such as simplifying it by removing some unneeded functionality.  The result is still covered under the GPL.  We provide packaged versions for them to give their users or distribute with their product.  For additional fee we also allow them to tweak the branding to some degree.  We maintain the spin against current master, for an annual charge.


Get four people (one can be you) to donate a simple but valuable service
that many people could use and sell raffle tickets for $10-$20
each. Keep the price a little high so you don’t have to sell so many and
so that the buyers have a higher chance of winning. Services can include
childcare for a weekend or for any weekend night two weekends in a row;
one day of housecleaning; yard work; house painting (interior or exterior), etc. Sell the tickets to neighbors, work mates and to other
board members. Encourage people to buy several by offering discounts for
multiple purchases, such as one for $10, 2 for $20, but 3 for $25, 4 for
$35, 5 for $40. If you are really bold or live in a more affluent area,
or have few friends, sell the tickets for $50 each. A full day of
housecleaning for $50 is a real bargain, and buyers have a high chance
of winning with fewer tickets sold


== Custom Extensions ==


== Hold an “I’m Not Afraid” Auction ==
We implement extensions customized to their particular service or product, that they can offer from their website, or include in copies of Inkscape they distribute themselves.  The extension is covered as GPL, but can be licensed differently for additional fees.


You can do this with just a few friends or hundreds of people if you
== Hosting Services ==
have enough items to auction. You survey a few people (and use your own
common sense) about what things need to be done in their home or office
that they are afraid of or would really rather not do. This is different
from a service auction - there has to be an element of dread in the
activity. For example, some people cannot wash their windows because
their apartment is too high or the second story of their house is too
high and they suffer from vertigo.  If you are not afraid of heights,
you can sell your window-washing service (bring a sturdy ladder). This
goes for drain cleaning, minor roof repairs, antenna fixing, etc. Or,
if you are unafraid of cockroaches or spiders, you can offer to clean
out that dark corner or garage or basement for a small fee. Snakes can
be found in gardens and woodsheds, but maybe that doesn’t bother
you. The problem doesn’t need to be as serious as phobia. How about
allergies to dust, pollen, weeds? If you don’t have them , you can mow,
sweep, clean for a fee. By marketing it as an “I’m Not Afraid” Auction,
you also have the option for people to name something they need done to
a group of volunteers, and then have a volunteer say, “I’m not afraid
to do that.” In that case , you will need a set fee for service.


We provide use of our infrastructure services to projects or companies for an arranged fee or sponsorship payment.
* Mailing lists
* DNS
* @<project>.org email aliases
* Cloud computing nodes
* Build systems (Mac, Windows)


== Administrivia Auction ==
= Sponsorship =


Similar to the suggestion above is the “Details Auction.” This is for all your friends whose desks
* Sponsor cannot receive any substantial benefits in return, else it counts as unrelated business income (i.e. taxed at 15-45%).
are overflowing with papers or who can’t get their receipts in order to
** E.g. if nonprofit promotes a sponsor's products and/or services it counts as advertising.  [https://www.aemcpas.com/cpa-firm/news/Sponsorship-Advertising.html]
give to the tax preparer or who complain t hey can never find
** "Per IRS rules, nonprofits can acknowledge sponsors by mentioning or displaying the following: company name, company logo, product lines and contact information (address, phone number, web address)."
anything. If you are a well-organized person, offer to clean up their
** "Nonprofits are also permitted to mention slogans and value-neutral descriptions of a sponsor’s goods or services in acknowledging their support."
desk, get their Rolodex in order, file their papers, etc. If you like
** "In addition, nonprofits can display or distribute a sponsor’s products to the general public at the sponsored activity or event."
to shop, sell that to people who don’t and do their holiday shopping for
** No: Coupons, endorsements, or comparison to sponsor's competitors
them, or buy birthday, baby shower or niece/nephew presents for
them. Anything that people feel they cannot control is the organized
person’s fundraising dream come true.


== Website General Fund Sponsors ==
Our regular sponsorship levels, with reward being placement on the sponsors web page.
== Event Sponsors ==
Funds go directly towards hackfest travel attendance, or attendance at LGM, SCALE, and other conferences.  We will display their logo in our booth banners and handout materials.


= Misc Other Ideas =
= Misc Other Ideas =


* Investment pool funding
* Sell your frequent flyer miles to friends or donate them to the organization for a raffle.  Watch the rules of the airline on this, but some airlines let you give away miles, and you may be able to sell your miles as long as you don’t go through a mileage broker.


* Lead or get someone to lead a nature walk, an architectural tour, a
* Get members and friends to include the group for bequests in their wills.
historic tour, a sailing trip, a rafting trip, or a horseback ride.
 
Charge $15-$25 per person, or charge $35 and provide lunch. Advertise
* A monthly kid's magazine sold for $20/yr
the event in the newspaper to draw in people from outside your
  + PDF electronic copy for less?
organization.
  + Coloring pages
  + Drawing tips and tricks
  + Stickers


* Sell your frequent flyer miles to friends or
* Certifications / online classes
donate them to the organization for a raffle.  Watch the rules of the
airline on this, but some airlines let you give away miles, and you may
be able to sell your miles as long as you don’t go through a mileage
broker.


* Get members and friends to include the group for bequests in their wills.
* Windows store as option for paid download.


* Solicit small businesses, churches,
More ideas:
synagogues or service clubs for $1000. If you are active in a church or
* http://www.nonprofitalliance.org/system/res/25/original/Board_Member_Packet.pdf
you own your own business and are involved in business organizations or
* http://www.ianbicking.org/blog/2019/03/open-source-doesnt-make-money-by-design.html
service clubs, this can be very effective. You can often raise
$200-$1000 with a simple proposal and oral presentation.

Latest revision as of 00:30, 1 May 2019

This file outlines some blue-sky brainstorming thoughts regarding handling of donations and other income for the Inkscape Project.

Note that these are not vetted ideas - some may not be permissible under our non-profit designation. Others may be permitted but may be controversial (e.g. ads), however we're listing them here as food for thought.

Direct Asks

Donation solicitation

  • We currently already provide a paypal link for visitors to donate to us.
  • Ask Inkscape users and contributors to each ask 5 or 10 of their friends, family, and co-workers to donate to the Inkscape project's PayPal account.
  • Suggest people ask for donations to Inkscape in lieu of gifts. Birthdays, Christmas presents, and other events.
  • Find out which of your friends (perhaps this is true for you also) work in corporations with matching gift programs. Then ask them to donate and get their gift matched for your organization and ask them to ask their co-workers to donate and get their gifts matched.
  • Have Inkscape fans reach out to their friends and family interested in supporting art and/or FOSS. Decide a range or a fixed amount for the ask. Send them a brochure from the organization and an envelope or easy link to make payment.

Re-contact those people who don’t respond in two weeks.

  • Ask people who use Inkscape in their business to send an appeal to their clients and customers, like, “You are one of my best customers. As such, I let you know about sales coming up and good things happening in my store. Today, I want to tell

you about another good thing—what I do when I am not minding the store.” Then go on to describe the group and ask for a donation. Also post the letter on your website with a link to Inkscape's paypal page.

Fundathon

Call for donations to increase the fund by $NNk

Challenge campaign

Set a challenge of raising $10,000. Give part of the $10,000. Then ask your friends to join you in giving $50, $100, or whatever amount you gave. This is most effective because you are not asking them to do anything you haven’t done.

Challenge gifts can be quite small. Tell people you’ll give $5 for every $25 they give, or will match every $50 gift up to ten gifts. For added suspense, make this challenge during a fundraising event. You or the host can announce, “We now have the Dave Buckstretch Challenge. For the next five minutes, Dave will give $5 for every new member that joins Worthy Cause.”


Adoption Campaign

Create a take-off on the “adopt-a-highway” technique by naming budget items of your group as available for adoption. You could develop a flyer that reads, “The following items have been found near death from negligence and abuse. Won’t you help? $25 per month will ensure that our computer is maintained. $100 per month will release our photocopy machine from toiling with no toner and a dying motor. (We can lease a new one.)”


Ongoing subscriptions

Pledge $20 (or whatever) a month, and get two others to do likewise.


Conference Booth

Print nice donation envelopes to include in our conference booths. Give some to conservancy to have at their booths.

Send people to events to man booths with the express aim of raising money and spreading awareness. Maybe do in conjunction with conservancy?


Fundraising Events

Get a famous or popular person to do a special event. Watch the costs on this, or you may lose money.


Products

Merchandise

  • T-Shirts, Hats, Mugs, Buttons, Stickers, Hoodies, Polos, etc.
    • cafepress.com
    • teespring.com
  • High quality clothing.
  • Raffle or contest items signed by inkscape devs at hackfests


Art auctions / sales

Ask artists to provide their work to the project, either as a full donation, or a split of the proceeds. Then auction signed prints or originals, and offer direct purchase of unsigned prints.

Perhaps the artist can decide the % to direct to specific Inkscape feature(s) of their choice.

Printed version of manual

  • We have already been getting book royalties from Packt, could expand on that with new books?


CD's of Inkscape + Open Clip Art Library

Sell for $20, split 50/50 with OCAL


Digital

App Stores

In App Stores, instead of providing the built software entirely for free, provide it for a Suggested Donation.

  • Homebrew
 + Target all the funds to Mac support
  • Windows
 + Target all the funds to Windows support
  • Steam Store

In cases where the store does not provide a "Suggested Donation" option, consider listing it for a fee but emphasize that the same packages are also available from inkscape.org for no charge.

adsense Ads

Simple text ads integrated into the website

Carbon Ads

This is a devel/foss friendly advertising system.

Purchased Ads

Certain pages of the website are devoted to specialized advertisements, provided to specific companies with relation to Inkscape.

Youtube Channel

Showcase work done by users. Show off features under development. Share status about the project.

Build a large enough audience to earn money from ad and other revenue.

Affiliate Links

SEO companies will pay for sponsorship to get dofollow links to their site.

Amazon Commission

Amazon pays 2.5-6.0% commission on affiliate sale.

  • Think of stores or services related to your organization or where a lot of your members shop.

Ask the store to donate a percentage of profits for a certain day or week, or even forever. You can also explore this with mail-order firms. Then you advertise widely to friends, family and members that Joe’s Florist will give 2% of each sale during Valentine’s weekend to anyone identifying themselves with your group.

Instructional Videos

Class tutorials on using Inkscape, with good quality voice over. Revenue comes from subscription fees to access the classes.

Consider using experienced teachers, actors, or artists that can give real sophistication to our materials, paid either upfront or with a revenue split.

Alternatively, let the classes be organized and charged for by a 3rd party group, who donates a portion of their revenue to the project, perhaps in exchange for being linked to from the inkscape.org site.

Services

Service Raffle

Identify a simple but valuable service that one or more members of the group could provide in donation. Sell raffle tickets for $20-50 each - keep it a little high so you don’t have to sell so many and so that the buyers have a higher chance of winning. Encourage people to buy several, by offering discounts for multiple purchases (1 for $20, 2 for $36, 3 for $50, etc.)

Services can include: 

* creating logos
* Business card design
* Brochure design
* Christmas or birthday cards
* Graduation announcements


Design Service Broker

Recruit our artists to do contracted design services, with a portion of the proceeds returned to the project. Serve as a broker to match design needs with artists.


Teaching Classes

Teach a seminar on a topic you know: fundraising, drawing, programming, proposal writing, etc. Charge $50-75 suggested donation per person, with a goal of 15 to 20 people. Record a video and provide it online for suggested donation.


Priority User Support

For a recurring fee, we provide prioritized question answering by a seasoned Inkscape pro, up to a fixed number of hours per week.

Technical Support

For a recurring fee, we provide access to a developer to help troubleshoot problems and work on selected bugs as directed by the client.


Custom Interface Spins

We provide builds of Inkscape with some basic interface customizations, such as simplifying it by removing some unneeded functionality. The result is still covered under the GPL. We provide packaged versions for them to give their users or distribute with their product. For additional fee we also allow them to tweak the branding to some degree. We maintain the spin against current master, for an annual charge.


Custom Extensions

We implement extensions customized to their particular service or product, that they can offer from their website, or include in copies of Inkscape they distribute themselves. The extension is covered as GPL, but can be licensed differently for additional fees.

Hosting Services

We provide use of our infrastructure services to projects or companies for an arranged fee or sponsorship payment.

  • Mailing lists
  • DNS
  • @<project>.org email aliases
  • Cloud computing nodes
  • Build systems (Mac, Windows)

Sponsorship

  • Sponsor cannot receive any substantial benefits in return, else it counts as unrelated business income (i.e. taxed at 15-45%).
    • E.g. if nonprofit promotes a sponsor's products and/or services it counts as advertising. [1]
    • "Per IRS rules, nonprofits can acknowledge sponsors by mentioning or displaying the following: company name, company logo, product lines and contact information (address, phone number, web address)."
    • "Nonprofits are also permitted to mention slogans and value-neutral descriptions of a sponsor’s goods or services in acknowledging their support."
    • "In addition, nonprofits can display or distribute a sponsor’s products to the general public at the sponsored activity or event."
    • No: Coupons, endorsements, or comparison to sponsor's competitors


Website General Fund Sponsors

Our regular sponsorship levels, with reward being placement on the sponsors web page.

Event Sponsors

Funds go directly towards hackfest travel attendance, or attendance at LGM, SCALE, and other conferences. We will display their logo in our booth banners and handout materials.

Misc Other Ideas

  • Sell your frequent flyer miles to friends or donate them to the organization for a raffle. Watch the rules of the airline on this, but some airlines let you give away miles, and you may be able to sell your miles as long as you don’t go through a mileage broker.
  • Get members and friends to include the group for bequests in their wills.
  • A monthly kid's magazine sold for $20/yr
 + PDF electronic copy for less?
 + Coloring pages
 + Drawing tips and tricks
 + Stickers
  • Certifications / online classes
  • Windows store as option for paid download.

More ideas:

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