Difference between revisions of "Branding"

Latest revision as of 15:16, 25 November 2016

As the wiki is now dedicated to Inkscape development (which is done exclusively in English), this page is no longer relevant here. All contents directed to normal users and deserving to be translated should now be on the main Inkscape website.

Name

Inkscape: Open Source Scalable Vector Graphics Editor

Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked.

Incorrect: inkscape, Ink Scape, Inkspace, InkScape

Tagline

Draw Freely.

watch capitalization, and don't forget the full stop. The tagline is trademarked.

Logo Treatment

Colors:

1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).

2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

Fonts

The font to be used for the word 'Inkscape' is Linux Libertine O Regular.

The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to Euphoria Script in 2015.

Sample branding image

Usage

For understanding how the Inkscape brand assets can be used, please refer to our Trademark Policy.

@@ Line 1: / Line 1: @@
+{{Moved to the website|about/branding}}
 === Name ===
 Inkscape: Open Source Scalable Vector Graphics Editor
-* Inkscape should be capitalized (not [[BiCapitalized]]), and is only one word.  Inkscape is not named Inkspace.
+* Inkscape should be capitalized (not BiCapitalized), and is only one word.  Inkscape is not named Inkspace. The name Inkscape is trademarked.
-Incorrect: inkscape, Ink Scape, Inkspace, [[InkScape]]
+Incorrect: inkscape, Ink Scape, Inkspace, InkScape
 === Tagline ===
@@ Line 11: / Line 13: @@
 Draw Freely.
-(watch capitalization, and don't forget the full stop)
+* watch capitalization, and don't forget the full stop. The tagline is trademarked.
 === Logo Treatment ===
@@ Line 21: / Line 23: @@
 * 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
-=== Sample branding image ===
+=== Fonts ===
-upload:draw-freely.png
-The font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian.
+The font to be used for the word 'Inkscape' is '''Linux Libertine O Regular'''.
-----
+The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.
-^^---
-short remark:
-the tagline "Draw freely" with a font that it is _not_ free is a contradiction for me ([[User:FZap]])
-----
+=== Sample branding image ===
-== OLD ==
-Some ideas on what to do with the name and logo of [http://www.inkscape.org/cgi-bin/wiki.pl?InkScape Inkscape].  The key resource here will be the [http://www.inkscape.org website], which is going through lots of good revisions. Below are some more ideas that need reworking.
-==== The Name ===
-* Inkscape should be capitalized (not [[BiCapitalized]]), and is only one word.  Inkscape is not named Inkspace.
-Correct: Inkscape
-Incorrect: inkscape, Ink Scape, Inkspace, [[InkScape]]
-:This needs to be fixed on the Wiki.  Fortunately, this Wiki does not require [[WikiName]]s for links. -- [[MenTaLguY]]
-----------
-==== Mottos ====
-* Inkscape: Open Source Scalable Vector Graphics Editor
-* Inkscape: Expand your horizons
-* How about: "Draw your mountain" -- Ted
-:I used the motto on the About screen (see Screenshots).  -- bryce
-----------
-==== Logo Treatment ====
-Colors:
-* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds).  The snowcap and rim line knocked out (transparent).
-* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
-----------
-==== Sample Treatments ====
-(a proposed badge) <a href="http://www.inkscape.org" alt="[[InkScape]] - Expand your horizons" title="[[InkScape]] - Expand your horizons">http://www.coalmarch.com/images/inkscape-badge-small.png</a>
+[[File:Website header Euphoria and Libertine.png]]
-<a href="http://entrepreneurparadise.blogspot.com/" alt="Devanshu's Opinin " title="Branding and Marketing Articles"></a>
+=== Usage ===
-:To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan.  The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- [[MenTaLguY]]
+For understanding how the Inkscape brand assets can be used, please refer to our [https://inkscape.org/en/about/trademark-policy/ Trademark Policy].
 [[Category:About Inkscape]]