Branding - Revision history

Mgmax: mark as outdated

2025-05-31T11:54:01Z

mark as outdated

← Older revision		Revision as of 11:54, 31 May 2025
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	This page has moved to the website: https://inkscape.org/about/branding/		{{Outdated\|message=This page has moved to the website: https://inkscape.org/about/branding/}}
	~~[[Category:About Inkscape]]~~

Mgmax: Replaced content with "This page has moved to the website: https://inkscape.org/about/branding/ Category:About Inkscape"

2025-05-26T17:28:04Z

Replaced content with "This page has moved to the website: https://inkscape.org/about/branding/ Category:About Inkscape"

← Older revision		Revision as of 17:28, 26 May 2025
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	~~{{Moved~~ to the website~~\|about/branding}}~~		This page has moved to the website: https://inkscape.org/about/branding/

	~~=== Name ===~~

	~~Inkscape~~: ~~Open Source Scalable Vector Graphics Editor~~

	* Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked.

	~~Incorrect: inkscape, Ink Scape, Inkspace, InkScape~~

	~~=== Tagline ===~~

	~~Draw Freely.~~

	* watch capitalization, and don't forget the full stop. The tagline is trademarked.

	~~=== Logo Treatment ===~~

	~~Colors:~~

	* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).

	* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

	~~=== Fonts ===~~

	~~The font to be used for the word 'Inkscape' is '''Linux Libertine O Regular'''.~~

	The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.

	~~=== Sample branding image ===~~

	~~[[File:Website header Euphoria and Libertine.png]]~~

	~~=== Usage ===~~

	~~For understanding how the Inkscape brand assets can be used, please refer to our [~~https://inkscape.org~~/en~~/about/~~trademark-policy~~/ ~~Trademark Policy].~~

	[[Category:About Inkscape]]		[[Category:About Inkscape]]

Moini at 15:16, 25 November 2016

2016-11-25T15:16:51Z

← Older revision		Revision as of 15:16, 25 November 2016
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	{{~~Should be moved~~\|about/~~trademark-policy~~}}		{{Moved to the website\|about/branding}}

	=== Name ===		=== Name ===

Frigory: Replaced ‘was moved’ with ‘should be moved’

2016-08-05T07:00:22Z

Replaced ‘was moved’ with ‘should be moved’

← Older revision		Revision as of 07:00, 5 August 2016
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	{{~~Moved to the website~~\|about/trademark-policy}}		{{Should be moved\|about/trademark-policy}}

	=== Name ===		=== Name ===

Frigory: Moved to the website

2016-08-04T08:36:17Z

Moved to the website

← Older revision		Revision as of 08:36, 4 August 2016
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			{{Moved to the website\|about/trademark-policy}}

	=== Name ===		=== Name ===

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	[[Category:About Inkscape]]		[[Category:About Inkscape]]
	~~[[Category:Needs Work]]~~

Moini: /* Sample branding image */ Update image

2016-03-16T11:31:58Z

Sample branding image: Update image

← Older revision		Revision as of 11:31, 16 March 2016
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	=== Sample branding image ===		=== Sample branding image ===

	[[File:~~Inkscape~~ Website header.png]]		[[File:Website header Euphoria and Libertine.png]]

	=== Usage ===		=== Usage ===

Moini: /* Fonts */ Update for font change (Calluna licence was non-free)

2016-03-16T11:28:37Z

Fonts: Update for font change (Calluna licence was non-free)

← Older revision		Revision as of 11:28, 16 March 2016
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	=== Fonts ===		=== Fonts ===

	The font to be used for the word 'Inkscape' is '''~~Calluna~~ Regular'''.		The font to be used for the word 'Inkscape' is '''Linux Libertine O Regular'''.

	The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.		The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.

Moini: Update for new fonts, add info about trademark and link to trademark policy

2016-03-15T12:30:38Z

Update for new fonts, add info about trademark and link to trademark policy

← Older revision		Revision as of 12:30, 15 March 2016
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	Inkscape: Open Source Scalable Vector Graphics Editor		Inkscape: Open Source Scalable Vector Graphics Editor

	* Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace.		* Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked.

	Incorrect: inkscape, Ink Scape, Inkspace, InkScape		Incorrect: inkscape, Ink Scape, Inkspace, InkScape
Line 11:		Line 11:
	Draw Freely.		Draw Freely.

	(watch capitalization, and don't forget the full stop)		* watch capitalization, and don't forget the full stop. The tagline is trademarked.

	=== Logo Treatment ===		=== Logo Treatment ===
Line 20:		Line 20:

	* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)		* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

			=== Fonts ===

			The font to be used for the word 'Inkscape' is '''Calluna Regular'''.

			The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.

	=== Sample branding image ===		=== Sample branding image ===

	~~upload~~:~~draw-freely~~.png		[[File:Inkscape Website header.png]]

	The font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian.

	~~----~~		=== Usage ===
	~~^^---~~
	~~short remark:~~
	~~the tagline "Draw freely" with a font that it is _not_ free is a contradiction for me ([[User:FZap]])~~

	-~~---~~		For understanding how the Inkscape brand assets can be used, please refer to our [https://inkscape.org/en/about/trademark-policy/ Trademark Policy].

	[[Category:About Inkscape]]		[[Category:About Inkscape]]
	[[Category:Needs Work]]		[[Category:Needs Work]]

GigaClon: Categorization

2006-07-05T03:01:54Z

Categorization

← Older revision		Revision as of 03:01, 5 July 2006
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	Inkscape: Open Source Scalable Vector Graphics Editor		Inkscape: Open Source Scalable Vector Graphics Editor

	* Inkscape should be capitalized (not [[BiCapitalized]]), and is only one word. Inkscape is not named Inkspace.		* Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace.

	Incorrect: inkscape, Ink Scape, Inkspace, [[InkScape]]		Incorrect: inkscape, Ink Scape, Inkspace, InkScape

	=== Tagline ===		=== Tagline ===
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	[[Category:About Inkscape]]		[[Category:About Inkscape]]
			[[Category:Needs Work]]

Colin Marquardt: Remove section "OLD".

2006-06-20T13:29:35Z

Remove section "OLD".

← Older revision		Revision as of 13:29, 20 June 2006
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	----		----

	~~== OLD ==~~


	Some ideas on what to do with the name and logo of [http://www.inkscape.org/cgi-bin/wiki.pl?InkScape Inkscape]. The key resource here will be the [http://www.inkscape.org website], which is going through lots of good revisions. Below are some more ideas that need reworking.

	~~==== The Name ===~~

	* Inkscape should be capitalized (not [[BiCapitalized]]), and is only one word. Inkscape is not named Inkspace.

	~~Correct: Inkscape~~

	~~Incorrect: inkscape, Ink Scape, Inkspace, [[InkScape]]~~

	~~:This needs to be fixed on the Wiki. Fortunately, this Wiki does not require [[WikiName]]s for links. -- [[MenTaLguY]]~~

	~~----------~~

	~~==== Mottos ====~~


	* Inkscape: Open Source Scalable Vector Graphics Editor
	* Inkscape: Expand your horizons
	* How about: "Draw your mountain" -- Ted

	~~:I used the motto on the About screen (see Screenshots). -- bryce~~

	~~----------~~

	~~==== Logo Treatment ====~~

	~~Colors:~~

	* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).

	* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

	~~----------~~

	~~==== Sample Treatments ====~~

	~~(a proposed badge) <a href="http://www.inkscape.org" alt="[[InkScape]] - Expand your horizons" title="[[InkScape]] - Expand your horizons">http://www.coalmarch.com/images/inkscape-badge-small.png</a>~~
	~~<a href="http://entrepreneurparadise.blogspot.com/" alt="Devanshu's Opinin " title="Branding and Marketing Articles"></a>~~


	:To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan. The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- [[MenTaLguY]]

	[[Category:About Inkscape]]		[[Category:About Inkscape]]