Fundraising Ideas

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This file outlines some thoughts regarding handling of donations and other income for the Inkscape Project.

Direct Asks

Donation solicitation

  • We currently already provide a paypal link for visitors to donate to us.
  • Ask Inkscape users and contributors to each ask 5 or 10 of their friends, family, and co-workers to donate to the Inkscape project's PayPal account.
  • Suggest people ask for donations to Inkscape in lieu of gifts. Birthdays, Christmas presents, and other events.
  • Find out which of your friends (perhaps this is true for you also) work in corporations with matching gift programs. Then ask them to donate and get their gift matched for your organization and ask them to ask their co-workers to donate and get their gifts matched.
  • Have Inkscape fans reach out to their friends and family interested in supporting art and/or FOSS. Decide a range or a fixed amount for the ask. Send them a brochure from the organization and an envelope or easy link to make payment.

Re-contact those people who don’t respond in two weeks.

  • Ask people who use Inkscape in their business to send an appeal to their clients and customers, like, “You are one of my best customers. As such, I let you know about sales coming up and good things happening in my store. Today, I want to tell

you about another good thing—what I do when I am not minding the store.” Then go on to describe the group and ask for a donation. Also post the letter on your website with a link to Inkscape's paypal page.

Fundathon

Call for donations to increase the fund by $NNk

Challenge campaign

Set a challenge of raising $10,000. Give part of the $10,000. Then ask your friends to join you in giving $50, $100, or whatever amount you gave. This is most effective because you are not asking them to do anything you haven’t done.

Challenge gifts can be quite small. Tell people you’ll give $5 for every $25 they give, or will match every $50 gift up to ten gifts. For added suspense, make this challenge during a fundraising event. You or the host can announce, “We now have the Dave Buckstretch Challenge. For the next five minutes, Dave will give $5 for every new member that joins Worthy Cause.”


Adoption Campaign

Create a take-off on the “adopt-a-highway” technique by naming budget items of your group as available for adoption. You could develop a flyer that reads, “The following items have been found near death from negligence and abuse. Won’t you help? $25 per month will ensure that our computer is maintained. $100 per month will release our photocopy machine from toiling with no toner and a dying motor. (We can lease a new one.)”


Ongoing subscriptions

Pledge $28 (or whatever) a month, and get two others to do likewise.


Conference Booth

Print nice donation envelopes to include in our conference booths. Give some to conservancy to have at their booths.

Send people to events to man booths with the express aim of raising money and spreading awareness. Maybe do in conjunction with conservancy?


Fundraising Events

Get a famous or popular person to do a special event. Watch the costs on this, or you may lose money.


Products

Merchandise

  • T-Shirts, Hats, Mugs, Buttons, Stickers, etc.
    • cafepress.com
  • High quality clothing.
  • Raffle or contest items signed by inkscape devs at hackfests


Art auctions / sales

Ask artists to provide their work to the project, either as a full donation, or a split of the proceeds. Then auction signed prints or originals, and offer direct purchase of unsigned prints.


Printed version of manual

  • We have already been getting book royalties from Packt


CD's of Inkscape + Open Clip Art Library

, provided Sell for $20, split 50/50 with OCAL


Digital

adsense Ads

Simple text ads integrated into the website

Purchased Ads

Certain pages of the website are devoted to specialized advertisements, provided to specific companies with relation to Inkscape.

Youtube Channel

Showcase work done by users. Show off features under development. Share status about the project.

Build a large enough audience to earn money from ad and other revenue.

Affiliate Links

SEO companies will pay for sponsorship to get dofollow links to their site.

Amazon Commission

Amazon pays 2.5-6.0% commission on affiliate sale.

  • Think of stores or services related to your organization or where a lot of your members shop.

Ask the store to donate a percentage of profits for a certain day or week, or even forever. You can also explore this with mail-order firms. Then you advertise widely to friends, family and members that Joe’s Florist will give 2% of each sale during Valentine’s weekend to anyone identifying themselves with your group.

Instructional Videos

Class tutorials on using Inkscape, with good quality voice over. Revenue comes from subscription fees to access the classes.

Consider using experienced teachers, actors, or artists that can give real sophistication to our materials, paid either upfront or with a revenue split.

Alternatively, let the classes be organized and charged for by a 3rd party group, who donates a portion of their revenue to the project, perhaps in exchange for being linked to from the inkscape.org site.


Services

Service Raffle

Identify a simple but valuable service that one or more members of the group could provide in donation. Sell raffle tickets for $20-50 each - keep it a little high so you don’t have to sell so many and so that the buyers have a higher chance of winning. Encourage people to buy several, by offering discounts for multiple purchases (1 for $20, 2 for $36, 3 for $50, etc.)

Services can include:

* creating logos
* Business card design
* Brochure design
* Christmas or birthday cards
* Graduation announcements


Design Service Broker

Recruit our artists to do contracted design services, with a portion of the proceeds returned to the project. Serve as a broker to match design needs with artists.


Teaching Classes

Teach a seminar on a topic you know: fundraising, drawing, programming, proposal writing, etc. Charge $50-75 suggested donation per person, with a goal of 15 to 20 people. Record a video and provide it online for suggested donation.


Sponsorship

Website General Fund Sponsors

Our regular sponsorship levels, with reward being placement on the sponsors web page.


Direct sponsorship of our hackfest events

Funds go directly towards hackfest travel attedance.


Misc Other Ideas

  • Sell your frequent flyer miles to friends or donate them to the organization for a raffle. Watch the rules of the airline on this, but some airlines let you give away miles, and you may be able to sell your miles as long as you don’t go through a mileage broker.
  • Get members and friends to include the group for bequests in their wills.
  • A monthly kid's magazine sold for $20/yr
 + PDF electronic copy for less?
 + Coloring pages
 + Drawing tips and tricks
 + Stickers
  • Homebrew "Suggested Donation" with download
 + Target all the funds to Mac support


More ideas: http://www.nonprofitalliance.org/system/res/25/original/Board_Member_Packet.pdf