Difference between revisions of "Branding"

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(Adding a new motto idea)
 
 
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Some ideas on what to do with the name and logo of [http://www.inkscape.org/cgi-bin/wiki.pl?InkScape Inkscape].  The key resource here will be the [http://www.inkscape.org website], which is going through lots of good revisions.  Some other ideas:
{{Moved to the website|about/branding}}


==== The Name ===
=== Name ===


* Inkscape should be capitalized (not BiCapitalized), and is only one word.  Inkscape is not named Inkspace.
Inkscape: Open Source Scalable Vector Graphics Editor


Correct: Inkscape
* Inkscape should be capitalized (not BiCapitalized), and is only one word.  Inkscape is not named Inkspace. The name Inkscape is trademarked.


Incorrect: inkscape, Ink Scape, Inkspace, InkScape
Incorrect: inkscape, Ink Scape, Inkspace, InkScape


:This needs to be fixed on the Wiki.  Fortunately, this Wiki does not require [[WikiName]]s for links. -- MenTaLguY
=== Tagline ===


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Draw Freely.


==== Mottos ====
* watch capitalization, and don't forget the full stop. The tagline is trademarked.


* Inkscape: Expand your horizons
=== Logo Treatment ===
* How about: "Draw your mountain" -- Ted


:I used the motto on the About screen (see Screenshots).  -- bryce
Colors:
 
* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds).  The snowcap and rim line knocked out (transparent).


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* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)


==== Logo Treatment ====
=== Fonts ===


Colors:
The font to be used for the word 'Inkscape' is '''Linux Libertine O Regular'''.


* 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds).  The snowcap and rim line knocked out (transparent).
The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to '''Euphoria Script''' in 2015.


* 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)
=== Sample branding image ===


----------
[[File:Website header Euphoria and Libertine.png]]


==== Sample Treatments ====
=== Usage ===


(a proposed badge) <a href="http://www.inkscape.org" alt="InkScape - Expand your horizons" title="InkScape - Expand your horizons">http://www.coalmarch.com/images/inkscape-badge-small.png</a>
For understanding how the Inkscape brand assets can be used, please refer to our [https://inkscape.org/en/about/trademark-policy/ Trademark Policy].


:To be honest, I am not very fond of this treatment; the "Xpand" looks like a product name rather than a shortening of the slogan.  The badge might be passable by itself without the type, but I don't think the brushed metal look contributes to the brand identity either. This may be a better example of what not to do. -- MenTaLguY
[[Category:About Inkscape]]

Latest revision as of 15:16, 25 November 2016

As the wiki is now dedicated to Inkscape development (which is done exclusively in English), this page is no longer relevant here. All contents directed to normal users and deserving to be translated should now be on the main Inkscape website.

Name

Inkscape: Open Source Scalable Vector Graphics Editor

  • Inkscape should be capitalized (not BiCapitalized), and is only one word. Inkscape is not named Inkspace. The name Inkscape is trademarked.

Incorrect: inkscape, Ink Scape, Inkspace, InkScape

Tagline

Draw Freely.

  • watch capitalization, and don't forget the full stop. The tagline is trademarked.

Logo Treatment

Colors:

  • 1-color: Prefered colors (in order of preference) are black (on lighter backgrounds), or white (on sufficiently dark backgrounds). The snowcap and rim line knocked out (transparent).
  • 2-color: The mountain and ink should be black, and white (for the snowcap and rim line)

Fonts

The font to be used for the word 'Inkscape' is Linux Libertine O Regular.

The original handwriting font (available here: http://www.paratype.com/pstore/fonts/pushkin.htm) was made by Paratype from the handwriting of Pushkin, the greatest Russian poet of 19th century - who was also an artist, loved to do sketches on the margins of his manuscripts (using ink of course :) Pushkin's characteristic "flying" handwriting style and sketches (mostly profile portraits) are very familiar to anyone speaking Russian. For licencing reasons, the font was changed to Euphoria Script in 2015.

Sample branding image

Website header Euphoria and Libertine.png

Usage

For understanding how the Inkscape brand assets can be used, please refer to our Trademark Policy.